LION ATHLETICS ANNOUNCES PARTNERSHIP WITH LOYALTIVA, ROJO RESEARCH

COMMERCE, Texas -– Texas A&M University-Commerce Athletics has selected the LOYALTIVA fan loyalty platform to enhance their fan experience, as well as increase attendance and revenue.

"We are excited about our partnership with Rojo Research and the opportunity to use the LOYALTIVA platform to enhance our fan experience," said Athletic Director Ryan Ivey. "I know firsthand how successful the products that Rojo produces are and we are looking forward to the opportunity to working with them."

LOYALTIVA leverages smart phone technology and QR codes to incentivize almost all fan activities, such as attendance, concessions, merchandise, donations, ticket renewals, parking, viewing games online, sponsor patronage, and more.

The focus of LOYALTIVA is to drive revenue through rewarding increased frequency of desired fan behavior. In essence, encouraging good fans to become better fans.

The platform also enables fans to post real-time game activity to their personal Facebook wall based upon rewards opportunities. This offers the university substantial organic social media branding and awareness.

The LOYALTIVA platform also offers the opportunity for corporate partners to leverage exclusive brand awareness embedded in the loyalty content, as well as a "call-to-action" for fans to patronize sponsor establishments.

Rojo Research will also perform a fan consumer behavior study to support sponsorship sales initiatives.

Texas A&M-Commerce is the first member of the Lone Star Conference to utilize the LOYALTIVA platform, and the second Texas university joining UT-Dallas.

A few other collegiate LOYALTIVA partners include, Holy Cross, Southeastern Louisiana, Calvin, Ohio Northern, South Dakota, Valdosta State, Georgia College, Longwood, Saint Leo, Georgia Southwestern, Sonoma State, and Concordia (CAN).

Launched in September 2006, Rojo Research has quickly risen to one of the largest providers of fan loyalty and audience research for NCAA member institutions and professional sports organizations, with over 100 partners throughout the U.S and Canada.

Fans can get more information on LOYALTIVA and Rojo Research on Facebook or by following on Twitter.